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Business Comment: Issue 345 12 Sep 2008

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Bus, Stagecoach, West Midlands

Stagecoach seems to have found the ‘killer app’ that will unstick drivers from their cars

TWELVE months ago Stagecoach launched its Goldline service. While the industry at large was aware about what the group was doing, the group’s research and

development manager, Elaine Rosscraig, says there was little actual publicity for the punter on the street. Through word of mouth and Goldline’s website, the two trial services are booming, with the Warwickshire Goldline route racking up passenger growth of 14% since launch. In Perth, the very urban test route is familiar...

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