Budget airline-style pricing mechanisms mean that motorists can now park for as little as 20p an hour in central London. The concept of ‘yield management pricing’ is familiar from airlines such as easyJet and Ryan Air. Prices rise as a plane fills up. Now the same approach has been applied in car parks owned by Westminster City Council.
Working with operator APCOA Parking and using pay-on-foot technology from Zeag, Westminster has piloted a variable pricing scheme, with drivers...
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