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Bus News: Issue 288 23 Jun 2006

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Coach, Fares/ticketing, National Express, All of UK

National Express hopes honesty pays off

National Express’s coach division has launched a new initiative aiming to be honest and open with potential customers on the maximum turn-up-and-go fares they could pay on their network.

In contrast to its previous £1 funfare campaign, and that of Stagecoach-owned no-frills rival Megabus.com, National Express’s ‘Straight Talking, Straight Pricing’ campaign advertises the maximum point to point fare a customer could pay. It hopes that by being honest and open about...

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