Bus News: Issue 288 23 Jun 2006
More articles like this...
Coach, Fares/ticketing, National Express, All of UK
National Express hopes honesty pays off
National Express’s coach division has launched a new initiative aiming to be honest and open with potential customers on the maximum turn-up-and-go fares they could pay on their network.
In contrast to its previous £1 funfare campaign, and that of Stagecoach-owned no-frills rival Megabus.com, National Express’s ‘Straight Talking, Straight Pricing’ campaign advertises the maximum point to point fare a customer could pay. It hopes that by being honest and open about...
