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Branding/Marketing, Fares/ticketing, Rail, Arriva, Govia, NedRail, Other, Serco, Virgin, Northwest England, Southeast England, West Midlands
Fares slashed by 20-30% to take out competition
Virgin Trains has made cuts of 20-30% on shorter distance season tickets and walk-up fares, on routes where it faces competition from London Midland, Cross Country and Northern Rail.
The cuts include a £37.50 Virgin-only weekly season ticket between Manchester and Macclesfield compared to the £50 ticket valid on Cross Country’s, Northern’s and Virgin’s services. On the London-Milton Keynes route the new Virgin-only Anytime day return is £25.80 compared to...
