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Parking Policy: Issue 189 30 Nov 2007

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branding/marketing, DfT, TfL, All of UK

National car clubs sign launched

A new national sign has been launched to promote car clubs. It was designed for Transport for London by PR company Provakateur, working with charity Carplus.

TfL will use the sign in a new marketing campaign next spring.

Carplus has submitted the design to the DfT’s traffic signs division to get permission to use it nationally. There is currently no standardised sign — scheme ones are regarded by DfT as advertising....

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