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Viewpoint: Issue Issue 29 11 Jun 2012

Saying it in style - and with a local flavour

Passenger transport industry design specialist Ray Stenning continues his regular look at how the style and experience of the product can make a massive difference to its appeal.

Ray Stenning

Design is a language that is international, and in an increasingly global society we are all better able to understand its vocabulary, grammar and syntax whether we are from Brighton or Bratislava, or whether that design was created in London or Lille.

That said, design also has the capability to speak with a local accent, and in the area of passenger transport there is an opportunity to reflect the culture and personality of particular places in the design, identity and styling of the...

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