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Regular news: Issue 552 20 Aug 2010

Loyalty scheme aims to boost bus use and revitalise town centres

A loyalty card initiative intended to boost bus industry profits and town centre economies is to be launched this autumn in Wigan.

The HometownPlus initiative will offer local residents discounts on town centre retailing and bus services via smartcards and mobile phones.

“UK plc needs places such as Wigan to survive as shopping centres,” said Derek Halden, managing director of transport consultant DHC, which is leading the project. He said about 40% of shoppers in Wigan arrived by...

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Your Comments:

Derek
20 Aug 2010

It should be clear that First declined to be involved in the pilot project in 2008 noting that the project did not fit with their business aims for the bus market in Wigan. The approach to the pilot project funded by the TSB therefore only involves Arriva, as the other major bus company in the town. The reference in the LTT article to First's view of the Wigan bus market may or may not reflect their current position. Once the pilot project is completed we would hope to engage progressively more partners including all transport operators that want to help regenerate the town for mutual benefit.