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Attitude/behaviour, Carbon emissions / Carbon trading, Global warming, All of UK
CO2 loyalty card planned by NEG
Public transport operator National Express Group is to launch the country's first environmentally motivated loyalty card scheme in the transport sector.
'Carbon Club' members will be able to 'bank' the carbon saved by using NEG's trains and coaches instead of a cars and exchange credits for free upgrades, free tickets and other offers.
"Significant reductions in [carbon] emissions from transport can be primarily achieved through modal shift from car and plane to public transport,"...
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