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Regular feature: Issue 601 20 Jul 2012

How to model real people

Transport models need to change to take more account of the irrational aspects of human behaviour, attendees at the Modelling World event were told. “Our track record of forecasting is not particularly good,” independent consultant Luis Willumsen said bluntly. “Now maybe this is because we have had insufficient data but maybe it is because our models are not particularly good.”

Referring to the book ‘Thinking fast and slow’ by psychologist Daniel Kahneman,...

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