First is launching a campaign to encourage people to be more considerate when using buses across South Yorkshire.
The campaign 'It's your bus. Respect it.' will involve advertising on each of First's 585 buses across Doncaster, Sheffield and Rotherham.
The on-bus advertising will include a series of quirky characters, each representing a major customer complaint, such as the playing of loud music, or eating hot food on buses. ...
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