An app that refunds parking fees for shoppers and encourages local spend, has been launched in south London. The MoreForMe app has been developed by Better Cities, a London-based smart city technology company, working in partnership with Lewisham Council. MoreForMe has been launched in Deptford with Blackheath Village to follow.
The MoreForMe app allows people to get refunds on their parking in return for minimum spend in shops, as well as catch up on the latest news from participating retailers, each time they visit the high street.
The app can be downloaded for free onto a smartphone or tablet. It works once an activation QR code has been scanned at stickers on kerbside parking machines or in participating stores.
When a purchase meeting the minimum spend criteria is made at a participating retailer, the shopper can scan the store’s QR code. The retailer will then give a discount off the purchase price to the shopper. Shoppers who continue the process in other participating stores on a high street can effectively wipe out their parking fee.
Lewisham Council is funding the initiative in Deptford High Street until the end of 2016. Cllr Rachel Onikosi, Lewisham’s cabinet member for the public realm, said: “We want to support our traders and encourage more people to shop locally.
“We have collaborated with local retailers and Better Cities on this initiative, which we think is a win-win all round. The shopper benefits by saving money on their parking fee from their purchases and retailers benefit by having customers who visit, dwell and spend more.”
Better Cities was launched eight years ago. It is a member of the government’s Ministerial Smart City Forum and a resident innovator at the Urban Innovation Centre in London, which is part of the government’s Future Cities Catapult.
Adrian Ulisse, chief executive and founder of Better Cities, said: “The MoreForMe App brings the rewards of collaboration and digitisation to High Street businesses and addresses the disproportionate impact that parking fees have on shoppers. It puts the power back in the hands of local retailers by allowing them to set their own minimum spend and discount levels.
“We hope that London shoppers will feel the benefit in their pockets for being one of the first in the UK to adopt such an innovative service which aims to help High Streets around the UK compete in this digital age.”
The MoreForMe app can be downloaded for free in the Apple and Android app stores.
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