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M25 inspires fashion designer to open shop in Selfridges’ car park

03 September 2015
The design for Anya Hindmarch`s pop-up store in Selfridge`s car park
The design for Anya Hindmarch`s pop-up store in Selfridge`s car park

 

Clothes and handbag designer Anya Hindmarch is launching her autumn collection in a multi-storey car park in the West End of London. Part of the Selfridges’ car park is being transformed into a showroom inspired by the British motorway system.

The pop-up shop, which opens on 11 September, has been inspired by the M25, the motorway that encircles London.

Hindmarch said: “There is something about being on the M25, with a clear road and the combination of lights, reflective surfaces...

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