Highways England is procuring five new regional traffic models and collecting anonymised mobile phone data of travellers on the network to inform modelling work.
Officials are currently assessing bids from consultants for the five regional traffic models covering the North (including Cumbria, the North East, Teesside); the Northern Powerhouse (broadly from York down to the Humber, encompassing Liverpool, Manchester, Leeds and Sheffield); the Midlands; South West; and South East.
Some local authority roads will feature in the models, which are a new tool for HE. They are being procured via lot one of HE’s collaborative delivery framework (LTT 14 Nov 14).
HE has appointed consultant Jacobs and mobile phone firm Telfónica, which operates in the UK as O2, to capture anonymised mobile phone data to help inform modelling of trips on the trunk road network. An HE spokesman told LTT: “The benefits of using anonymised mobile phone data are that the data includes more journeys over a much wider area, is more cost-effective than roadside interview surveys, and does not inconvenience the travelling public.”
Discuss this at LTT's Modelling World 2015 event next week
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