The next sponsor of the capital’s cycle hire scheme must do more to promote its use than Barclays Bank has done, the London Assembly’s budget committee has told Transport for London and the mayor.
“TfL must select a sponsor that will really throw its weight behind the cycle hire scheme,” says committee chair John Biggs in the foreword to a new report on the viability of sponsored transport schemes.
Barclays’ sponsorship contract runs out next year. The bank...
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