Fares are set to be cut by up to 40% on all services run by Sheffield’s largest bus operator, First, after a trial on 23 routes over the past three months successfully increased passengers. “We are currently working with bus operators and the city council on a range of initiatives as part of the Sheffield Bus Partnership to make bus travel more appealing to customers,” says Mick Jameson, chair of the South Yorkshire Integrated Transport Authority. “This decision by First...
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