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I’m a pedestrian: I’ll be your dog

John Dales
25 May 2012
This sign should be taken as advice to pedestrians, not just a warning to motorists
This sign should be taken as advice to pedestrians, not just a warning to motorists
“It’s only a bit of water, and my socks will soon dry. Mustn’t grumble.”
“It’s only a bit of water, and my socks will soon dry. Mustn’t grumble.”
The indignity of the simple act of crossing the street: you can also hear the moos and baas
The indignity of the simple act of crossing the street: you can also hear the moos and baas

 

This month's title references a 1980s advert for Kia Ora, a brand of ready-made squash that seemed to be the only drink you could buy at cinemas when I was growing up. The reason I quote the advert’s catch-phrase, ‘I’ll be your dog”, is that it was used to convey the impression that, to obtain a carton of the specified elixir, it would be worth submitting to almost any indignity. And since submitting to almost any indignity seems to me to be what most of us walking in...

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Specialist Transport Services Manager
Warrington Borough Council
Warrington
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Warrington Borough Council
Warrington
GRADE 13 (£58,797 - £63,735)
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John Dales

John Dales

John Dales MSC BSC MCIHT CMILT Director, Urban Mov

John Dales is a streets design adviser to local authorities around the UK, a member of several design review panels, and one of the London mayor’s design advocates. He is a past chair of the Transport Planning Society, a former trustee of Living Streets, and a committee member of the Parliamentary Advisory Council for Transport Safety. He is director of transport planning and street design consultancy Urban Movement. 

 

j.dales@urbanmovement.co.uk
+44 (0)7768 377 150
www.johndales.com

 

 
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