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Rail News: Issue 312 1 Jun 2007

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Branding/Marketing, Regional rail, First, Other, Scotland

First ScotRail launches ATM marketing trial

First ScotRail has launched a new marketing campaign trial, which targets customers using ATM bank machines. It is the first time this has been done by a UK train operator.

The trial will began on May 21 and will run for one month. It is being carried out in partnership with London based MIA ATMs Ltd, which procures and provides advertising space at ATMs on behalf of third parties.

The campaign focuses on 35 machines in key city locations across Scotland.  Customers using the ATMs will...

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