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Uniforms: Issue 188 30 Oct 2007

Smart choices

Parking operators are sprucing up their on-street image in a bid to convey a more professional approach

Deniz Huseyin

Whether we like it or not, style counts as much as substance in this image conscious, hyper-visual age. Acknowledging this, parking operators and councils are investing a great deal of money and effort to achieve the right look for their front-line staff. These sartorial upgrades are featuring in re-branding exercises. Although parking enforcers must, above all else, aim to offer a fair, effective and consistent service, looking the part is also important when dealing with the public.

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