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Reflections: Issue Issue 20 28 Apr 2011

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Bus, First, Independent bus operators, Other, East Anglia

Rural bus sale signals new strategy at FirstGroup

A change of strategic thinking at FirstGroup is not only illustrated by its approach in the London tendered bus market, but by its sale of its relatively rural Kings Lynn operations to local rival Norfolk Green.

Although small, involving operations on six corridors and the transfer of 35 drivers, the disposal could mark a major change in First’s approach to improving the performance of its bus division, under new chief executive Tim O’Toole and bus division managing director Giles...

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