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Cover Story Detail: Issue Issue 17 15 Nov 2010

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Loco boosts rail travel

It’s been voted the most irritating television advert of the year, but it’s hard to forget GoCompare’s offering.

It involves a rotund and moustachioed opera singer, “Gio Compario”, popping up unexpectedly in everyday situations to urge us to visit the GoCompare website for the best deals on insurance. You probably know it, but did you know that one of the people behind it is Brian Souter?

The Stagecoach co-founder and chief executive has recently gone public with...

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