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John Dales: Issue 597 25 May 2012

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Cycling, Pedestrians, All of UK

I’m a pedestrian: I’ll be your dog

John Dales

This month's title references a 1980s advert for Kia Ora, a brand of ready-made squash that seemed to be the only drink you could buy at cinemas when I was growing up. The reason I quote the advert’s catch-phrase, ‘I’ll be your dog”, is that it was used to convey the impression that, to obtain a carton of the specified elixir, it would be worth submitting to almost any indignity. And since submitting to almost any indignity seems to me to be what most of us walking in...

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