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News category: branding/marketing

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New Transit
BRT Report
Dr. Bob Tebb
Recently I was delighted to be invited by the Thames Valley Branch of the Chartered Institute of Logistics and Transport to read a paper to them on... continue
New Transit
Cover Story Detail
When Labour came to power in 1997 it was John Prescott who was handed the transport brief. Prescott was enthusiastically pro-public transport but... continue
New Transit
Cover Story Detail
The Conservative Party know a thing or two about having an image problem. Over the past decade they have gone from being the unelectable “nasty... continue
New Transit
Cover Story Detail
It’s been voted the most irritating television advert of the year, but it’s hard to forget GoCompare’s offering. It involves a... continue
New Transit
End of the line
Stagecoach’s Brian Souter is well known for enjoying a good photo opportunity in the name of PR, and one of his tricks of choice is to be... continue
New Transit
People
Arriva has announced the appointment of Linsey Frostick as regional marketing manager. She will head marketing and communications activities Arriva... continue
New Transit
Projects
Andrew Garnett
Transport for London says a new contract with multinational ticketing specialist Cubic Transportation Systems for the operation of the... continue
New Transit
Viewpoint
Peter Stonham
Sometimes you come across something that simply surprises you for its impressive innovation, yet practical functionality. Just because it seems to... continue
New Transit
End of the line
Transport for London is obviously chuffed to bits to have secured £25m from banking giant Barclays in return for sponsorship of the... continue
New Transit
End of the line
Stagecoach chief executive Brian Souter is known for the enthusiasm he has for his business and some truely innovative thinking. So it’s good... continue
New Transit
BRT Report
Graham Jones, Transport Planner, Parsons Brinkerhoff
American public transport - transit, as it’s known - has been enjoying a renaissance. Congestion and fuel prices have boosted ridership in the... continue
New Transit
Bus News
Derbyshire-based bus operator Trent Barton has relaunched its non-stop Red Arrow coach service between Derby and Nottingham. Five new coaches have... continue
New Transit
Projects
The new owners of Gatwick Airport have unveiled a new brand and outlined details of their £1bn  investment programme to step up... continue
New Transit
Feature Detail
After graduating from Oxford Brookes University in 2001 with a marketing degree, Rideout joined Stagecoach as a marketing assistant for the old South... continue
New Transit
Feature Detail
At Chiltern Railways Ableman has impressed some of the industry’s most senior managers. He is known for his ability to analyse why patronage... continue
New Transit
Feature Detail
Milne graduated in 2001 with a degree in French, German and marketing at Salford University. Her first job was in a marketing and sales role at a... continue
New Transit
Feature Detail
Arriva Yorkshire’s Leach was named ‘Marketing Manager of the Year’ at the 2008 Passenger Transport Management Awards. She is... continue
New Transit
Bus News
Bus operator Go?North East has introduced a trial of smartcard technology as a prelude to the nationwide roll out of ‘The Key’, parent... continue
New Transit
Interview
It has not taken long for National Express Group’s new chief executive to make his mark. In just three months since joining from Tube Lines in... continue
New Transit
End of the line
It’s not just in Denmark where Arriva has creating a stir. In Yorkshire, the group recently spoofed Virgin Atlantic’s ‘Still Red... continue
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