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News category: branding/marketing

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New Transit
Cover Story
James Dark
Customer data gathered through loyalty card schemes is a crucial part of business planning in the retail industry and other consumer sectors like... continue
New Transit
Future
Lee Baker
The ‘open data’ agenda – the drive to make information more freely available and accessible to the public – is not exactly... continue
New Transit
Cover Story
James Dark
How should a modern consumer industry set its objectives for providing its users with the services they want, retaining business and winning new... continue
New Transit
Cover Story
James Dark
Ten, even five years ago, pursuing a transport story was relatively straightforward for journalists. It was simply a matter of picking up the phone... continue
New Transit
People
Neil Micklethwaite has joined CBS Outdoor as franchise director - bus & national rail. He joins from train operator First Great Western where he... continue
New Transit
End of the line
Imitation is the sincerest form of flattery. And it would seem that one Belgian coach operator obviously holds Aberdeen-based FirstGroup in high... continue
New Transit
Feature
Over the past month there have been signs that the long-awaited revolution in public transport ticketing and payment systems is about to take off.... continue
New Transit
Products & Services
A new interactive map is now available East Sussex County Council’s website, making it easier for people to plan bus journeys. People can... continue
New Transit
BRT Report
Dr. Bob Tebb
Recently I was delighted to be invited by the Thames Valley Branch of the Chartered Institute of Logistics and Transport to read a paper to them on... continue
New Transit
Cover Story Detail
When Labour came to power in 1997 it was John Prescott who was handed the transport brief. Prescott was enthusiastically pro-public transport but... continue
New Transit
Cover Story Detail
The Conservative Party know a thing or two about having an image problem. Over the past decade they have gone from being the unelectable “nasty... continue
New Transit
Cover Story Detail
It’s been voted the most irritating television advert of the year, but it’s hard to forget GoCompare’s offering. It involves a... continue
New Transit
End of the line
Stagecoach’s Brian Souter is well known for enjoying a good photo opportunity in the name of PR, and one of his tricks of choice is to be... continue
New Transit
People
Arriva has announced the appointment of Linsey Frostick as regional marketing manager. She will head marketing and communications activities Arriva... continue
New Transit
Projects
Andrew Garnett
Transport for London says a new contract with multinational ticketing specialist Cubic Transportation Systems for the operation of the... continue
New Transit
Viewpoint
Peter Stonham
Sometimes you come across something that simply surprises you for its impressive innovation, yet practical functionality. Just because it seems to... continue
New Transit
End of the line
Transport for London is obviously chuffed to bits to have secured £25m from banking giant Barclays in return for sponsorship of the... continue
New Transit
End of the line
Stagecoach chief executive Brian Souter is known for the enthusiasm he has for his business and some truely innovative thinking. So it’s good... continue
New Transit
BRT Report
Graham Jones, Transport Planner, Parsons Brinkerhoff
American public transport - transit, as it’s known - has been enjoying a renaissance. Congestion and fuel prices have boosted ridership in the... continue
New Transit
Bus News
Derbyshire-based bus operator Trent Barton has relaunched its non-stop Red Arrow coach service between Derby and Nottingham. Five new coaches have... continue
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