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News category: branding/marketing

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Parking Review
Business News
Mark Moran
Following its acquisition of BCP, Holiday Extras is rebranding the Q-Park airport car parks at Gatwick, Manchester, Newcastle and Glasgow. These car... continue
Parking Review
Business News
Mark Moran
Meteor Parking has made significant improvements in improving customer experiences, according to the company’s third annual corporate social... continue
Parking Review
Business News
Patrick McDonnell
Bemused motorists in Edinburgh city centre were given free parking for a day courtesy of a gang of “street angels” offering to pay their... continue
Parking Review
Parking Policy
A new national sign has been launched to promote car clubs. It was designed for Transport for London by PR company Provakateur, working with charity... continue
Parking Review
People News
Excel Parking Services raised over £1,000 for Children in Need by donating a percentage of its daily profits and proceeds from a raffle... continue
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Bus News Lead Story
By Robert Jack
national express Group chief executive Richard Bowker has revealed plans to capitalise on power of the National Express brand at its UK... continue
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Bus News
Council-owned bus operator Warrington Borough Transport has been recognised at the advertising and marketing industries Fresh?Awards for a marketing... continue
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Rail News
Arriva will launch its new CrossCountry brand this month with an advertising campaign designed to educate the public about the extent of the network,... continue
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Bus News
A?NEW?ETHICAL credit card launched by the Co-operative Bank is offering shoppers a reduced rate of interest for tickets bought for public transport... continue
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Interview
By Robert Jack
What does National Express have in common with Flora, Mothercare and Alka-Seltzer? The answer is that they are all brands that have around the same... continue
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Business Comment
Britain’s passenger transport groups have only existed for around a decade, but they are growing in stature. The coming weeks will see the... continue
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Bus News Lead Story
By Andrew Garnett
STAGECOACH HAS launched a new premium bus service concept that will make extensive use of rail industry-style performance statistics and customer... continue
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Bus News
FIRST YORK has retained operation of the city’s five park and ride bus services for a further five years commencing next spring, despite stiff... continue
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Bus News
Stagecoach has invested £6.8m in 50 new Alexander Dennis Enviro 400 buses for use at its north east bus business. The group is using the... continue
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Rail News
Heathrow Express is upgrading its innovative videowall advertising format by installing Europe’s first ever LED lighting system. Working with... continue
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Bus News
Outdoor media specialist CBS Outdoor has been awarded a five year £100m contract to manage advertising on the UK bus fleet of transport group... continue
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Bus News
First Essex has announced that a discounted ticket introduced for staff and students attending the University of Essex’s Colchester campus has... continue
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Bus News
The first of six revamped bus routes in the West Midlands, the 377 between Walsall and Sutton Coldfield, was launched last week as part of a... continue
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News Extra
By Andrew Garnett
It was in October 2000 that Stagecoach set up a pilot Kick Start project in the group’s home town of Perth. It  introduced enhancements on... continue
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Business Comment
It was only a matter of time before Stagecoach tried its hand at the leather-seated bus strategy and this week it did just that when it unveiled its... continue
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