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Loyalty scheme aims to boost bus use and revitalise town centres

20 August 2010
The loyalty scheme could be rolled out to more towns
The loyalty scheme could be rolled out to more towns
 

A loyalty card initiative intended to boost bus industry profits and town centre economies is to be launched this autumn in Wigan.

The HometownPlus initiative will offer local residents discounts on town centre retailing and bus services via smartcards and mobile phones.

“UK plc needs places such as Wigan to survive as shopping centres,” said Derek Halden, managing director of transport consultant DHC, which is leading the project. He said about 40% of shoppers in Wigan arrived by...

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