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Rail News: Issue 310 4 May 2007

Did fare offer help ATW to defeat airborne Cardiff-Manchester rival?

A bargain fare promotion may have helped Arriva Trains Wales see off the threat of air competition on its flagship route.

In April 2006 low-cost airline Air Southwest began two daily return services between Cardiff and Manchester airports. Its lowest return fare of £38 was only £8 more than ATW’s cheapest return at the time. Many air tickets were sold within 48 hours of going on sale in November 2005, and Air Southwest chief executive Malcolm Naylor predicted the service...

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