Arriva Yorkshire aims to tempt car drivers

Arriva Yorkshire is currently seeking car drivers who are willing to give up their car in return for free travel on its network. The operator is conducting the experiment from next month in a move that marketing manager Chloe Leach says will allow the company to understand the differences and perceptions between travelling by the two modes.

“In the current economic climate, people are increasingly watching what they are spending,” Leach said. “We believe that buses offer a...

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