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Marketing: Issue 211 19 Oct 2009

The key to selling space

Colchester’s Richard Walker tells Patrick McDonnell how a range of ‘parking offers’ has attracted more visitors to the historic Essex town

Colchester is bucking the trend of falling economic activity in the downturn by offering parking bargains to prospective visitors. The historic Essex town is expanding a successful off-peak scheme to attract commerce to the town by increasing its parking attractions.

Colchester Borough Council’s parking service worked closely with interested stakeholders to form a new group called Choose Colchester to develop and market the parking offers. The initiative has seen an increased volume of...

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