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Parking Policy: Issue 191 4 Feb 2008

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branding/marketing, DfT, All of UK

DfT approves car club sign

Official signage for car club bays has been approved by the Department for Transport. The new design was unveiled by Carplus, the national charity promoting the use of car sharing, at a seminar in Kensington, London, last month.

The signage incorporates a new car club logo, designed by agency Provokateur. The sign and logo will form part of a marketing strategy for car clubs, to be rolled out across the UK.

All local authorities within the UK will be able to use the sign adjacent to the bays...

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