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Branding/Marketing, Bus, Car, Fares/ticketing, Go Ahead, Other, Northeast England
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Across the world, major cycle hire schemes are becoming an increasingly prevalent part of the urban transport mix, with cities such as London, Paris and Barcelona among the leaders. At the same time, car clubs have begun to gain in scale and use. Similarly, the concept of integrating cycle and car hire with public transport has been established through schemes run by major European rail operators to cater for the ‘last mile’ of door-to-door journeys, which are often outside the...
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Martin Harris of GoAhead NE launches the scheme
