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Branding/Marketing, Bus, Rail, Vehicles & Manufacturers, London Bus, Optare, Other, Wrightbus, All of UK
Vehicle design has a big part to play in delighting our customers
Front and side views of the Optare Tempo SR bus Ray Stenning designed for trentbarton. The lower picture shows how the livery has been integrated with the body styling.
A classic bus design from the 1960s, the BET Group standard single-decker. It was extremely clean, elegant, modern and stylish in its day.
Ray Stenning is Design Director of his company Best Impressions which specialises in providing creative services to the passenger transport industry. He has worked for over 30 years on everything from rail and bus liveries and vehicle styling to timetables and publicity and corporate identity
ray@best-impressions.co.uk
The new Routemaster has some clever design features such as a staircase that makes a statement, and looks like something you want to climb.Recent months have seen the arrival in London of the so-called Borismaster - the new Routemaster bus for London initiated by Mayor Boris Johnston - and the unveiling at the National Exhibition Centre in November of what could perhaps be called the Raymaster - the new bus for Nottingham, in which I have myself played a role.
It’s a restyling of the Tempo that I worked on for trentbarton and Optare. There’s also been launches of prototypes of the ‘European Bus System of the...
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Your Comments:
8 Feb 2012
Two current examples of very poor design:
1. Buses in service for the last 20 years where the driver can't turn the heating off in hot weather - positively primitive when you consider that the old Routemaster had a switch that conductor and passengers could use;
2. Re-vamped 125s with dark tinted windows and high plastic seat backs so you can't see the world go by from the aisle seats and dusk comes an hour early wherever you sit - great scenery and natural light replaced by electric light reflected off purple plastic. If these were cars they would be driven by gangsta rappers.