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Business Lead Story: Issue Issue 24 5 Oct 2011

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Bus, Local Government, Arriva, DfT/SRA, Other, All of UK

Business Thinking - ‘Let’s be Partners’, says Arriva’s Mike Cooper

‘Let’s be Partners’, says Arriva’s Mike Cooper

James Dark

In early 2010, Arriva announced that it would be implementing a new strategy designed to position its UK bus business as local authorities’ partner of choice. A survey of 21 local authorities had been carried out, and while it showed that Arriva’s operational performance was well regarded, councils felt the company needed to take more account of their strategic aims, and wanted a greater level of engagement.

“I think that what local authorities crave is a discussion with...

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