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- Operators need to get marketing right 25 Jan 2010
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Branding/Marketing, Rail, Technology, Other, Virgin, All of UK, Europe
It’s time to show rail travel in a positive light
If only the rail industry could capture the glamour of Chanel’s recent advertsDaniel Wright, Senior Transport Officer, Surrey County Council
During 2009, two on-screen adverts for train travel were so inspiring that I determined halfway through them to go somewhere - anywhere - by train as soon as I could.
The first showed train travel as the gateway to life's exciting social and entertainment opportunities, while the second conclusively proved rail travel to be romantic and adventurous, and superior to any other journey mode I might be considering.
Sadly, by the end of each advert I was left disappointed. The first turned out to...
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