In brief: Issue 561 21 Dec 2010
More articles like this...
Car use, European Commission / EU, Funding / Financing, Greater London
Marketing aims to cut car use
The London Borough of Hounslow is taking part in an EU-funded project using marketing to encourage people to reduce car use. The three-year SEGMENT (SEGmented Marketing for ENergy efficient Transport) project is targeting three groups – visitors to health facilities, parents of children who have just started school, and people about to change their workplace.
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